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Arizona Bowl gets new title sponsor for season
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There will be a new title sponsor for the Arizona Bowl in 2021.
Sportico reported on Tuesday that Barstool Sports will be the exclusive title sponsor for the Arizona Bowl this year. The game will be played on Dec. 31 and will be titled the Barstool Arizona Bowl.
Per the report, the game will also be broadcast by Dave Portnoy’s digital media company and will not air on linear TV. Barstool will stream the bowl game on its website, app and social media channels.
It will mark the first time Barstool has broadcast a college football game.
“We really believe that what we can do is take the best of traditional broadcast and take the best of traditional sponsorship and do both in a brand new way,” Barstool CEO Erika Nardini said in an interview. “We think we’ll bring new fans. We know we will bring a level of energy, and we’ll cover the game in a way that is completely unique, and uniquely Barstool.”
The Arizona Bowl started in 2015 and features teams from the Mountain West and MAC.